The Nobu Rare 2008 Reserve is an elegant and unmatched drinking experience—the crown jewel of the award-winning QUI Tequila line. With a limited-supply of only 1,500 bottles, this is a special opportunity for serious collectors.
Selected by Nobu for its unparalleled taste and quality, with a sharp focus on aged sipping tequila, QUI is a brand that complements the philosophy and brand of the Nobu collection.
“I have been a tequila lover for years,” says Chef Nobu. “In fact, after every successful Nobu opening, it is a tradition for our team to do a tequila toast. But the quality, the crispness of flavors and the elevated complexity of QUI’s aged tequila is what brings this drink to the next level. We are so happy to announce this partnership and are excited to get something new into the hands of our customers.”
QUI Tequila is made using 100% Blue Agave grown in the highest region of the Los Altos highlands of Jalisco, the spiritual home of tequila. The distilling process is unlike any other, using a proprietary method to filter, refine, and create award-winning Extra Añejo tequilas.
Nobu Rare is a one-of-a-kind extra añejo tequila created with a blend of agave harvested in 2007 and 2008 which are aged in traditional American Whiskey Oak Barrels before maturing in steel tanks. The result is surprising tasting notes of sweet oak, toasted almond, and maple, which play beautifully on the nose with aromas of wood, tobacco, caramel, and vanilla.
The co-founder and creator of QUI Tequila, Medhat Ibrahim, notes that the missions of both brands align perfectly, as Nobu and QUI each strive to create products with only the finest quality ingredients. QUI’s philosophy of using clean and simple ingredients, with zero additives, is an important component in creating this high-end, exceptional product.
The Nobu Rare 2008 Reserve will be available at Nobu locations domestically and internationally and at QUItequila.com. In addition, there will be a limited retail allocation of 500 bottles in select markets, priced at $500 per bottle. Each of the 1,500 bottles of the Nobu Rare 2008 Reserve are individually numbered, making each bottle a unique collector's item.
LIMITED RELEASE — EACH BOTTLE IS A RARE COLLECTOR’S ITEM
Every great idea starts with a challenge.
Ours was simple: fine aged tequilas were not widely available in America.
It was on a trip to Mexico in the 90’s where QUI co-founder, Medhat discovered his passion for fine aged tequilas. He came to love their incredible flavor and wonderfully smooth finish. He wanted to bring that world best taste and exclusivity back to New York. The problem? These luxurious liquors were something that could rarely be enjoyed as their price point was just beyond the reach of so many.
QUI was established with the aim of not only creating the finest sipping tequilas on the market, but also making them accessible to more people, not less. Our mission has led us to create an exceptional, award winning and simply luxurious range of liquors.
To create our tequilas, we discard the heads and tails of each distillation, using only the heart, which is the very best. It gave rise to QUI from the word te-QUI-la.
Enjoy QUI as much as we do.
Medhat, Mike & Pete
"Our goal was to make the finest sipping tequilas in the world, accessible."